You’ve probably heard it a hundred times: “OnlyFans is oversaturated.”
It’s one of those phrases that gets thrown around by frustrated creators who feel like they’ve tried everything but still aren’t seeing results. But here’s the truth: OnlyFans isn’t oversaturated — it’s under-marketed. Well, not “It” but you. Your profile on OnlyFans is under-marketed.
I’ve personally worked with girls who started less than three months ago and are now making over $10,000 a month. Not because they got lucky. Not because they were early (I mean, they JUST started). It’s because they learned how to market themselves.
The more people who know who you are, the more money you’ll make — period.
What “Oversaturated” Really Means
When someone says a market is oversaturated, they’re saying there are too many sellers and not enough buyers. It’s when everyone is selling the same product and the customers have already chosen who they want.
That can happen in some industries, but OnlyFans doesn’t work that way.
The creator economy is built on infinite attention. Millions of people scroll social media every day, constantly looking for new personalities, new looks, and new connections. There’s no limit to how many creators can succeed; there’s only a limit to how many are actually marketing themselves.
If OnlyFans isn’t oversaturated, then why aren’t most creators making money?
Because they treat it like a content platform, not a business. They think:
- “If I post, people will come.”
- “If I just show more, I’ll make more.”
- “If I copy what the top creators do, it’ll work.”
But the truth is:
- People don’t buy content, they buy connection.
- They won’t find you unless you market yourself.
Creators who win on OnlyFans don’t post more; they promote better. They build a brand on TikTok, Instagram, Reddit, X, and anywhere that puts them in front of new eyes. That’s the difference between being invisible and being profitable.
Just because you create an OnlyFans page doesn’t mean anyone knows about it. That’s your job: to make sure everyone knows you have an OnlyFans page. And the more people who know it, the more money you’ll make.
Here’s the secret: the more “crowded” a space is, the more opportunity there is for someone who actually knows how to stand out.
Some ideas that work right now:
- Build a persona: People remember personalities, not just pictures.
- Focus on storytelling: Your content should make fans feel part of your world.
- Leverage platforms differently: Use TikTok for discovery, Reddit for conversion, Twitter for engagement.
- Be consistent: You can’t build recognition if you disappear every other week.
If you master marketing, you’ll never have to worry about saturation because your audience will always be growing.
You’re not competing with every creator on OnlyFans.
You’re competing for the attention of the people who are most likely to connect with you.
The market isn’t oversaturated; it’s full of people waiting to discover the next creator who makes them feel something real.
If you’re willing to treat your page like a business, promote yourself like a brand, and build relationships with your fans… you’ll never have to worry about “saturation” again.
So instead of looking at your OnlyFans percentage and wondering why others are making so much more than you, you need to start comparing your numbers to your previous numbers.
Step 1: Load your OnlyFans statistics page and select the tab “reach“. These are the number of people who visit your page each and every month.
Step 2: Make a list of how many people visit your OnlyFans profile each month for the last 6 months.
Step 3: Double down on your marketing efforts, especially by focusing attention on your Instagram and TikTok, and then go back each month and watch those numbers grow. Suddenly, you’ll go from 2,000 visitors a month to 20,000, and then if you keep at it, you’ll hit 200,000 a month or more.
The more people you can get to visit your profile, the more likely they are to subscribe.
So, how do you get more people to your profile? That will be the hardest part of your job, but it’s worth the effort. Post more on Instagram and TikTok and really focus on building those numbers. More views = more visitors. More visitors = more subscribers. More subscribers = more money.