Cami Strella made a tweet recently, and she was so dead on. As a content creator, we need to make sure that people know our worth. Our brand has value.
Kendrick Lamar charges $250K–$400K for one verse. Snoop Dogg? $500K to $1 million to work with him, and people are paying it.
Why? Because they know the value of their voice, image, and influence.
Now let’s bring it back to you.
You’ve got hundreds of thousands—even millions—of followers. You’ve built a brand, created demand, and turned attention into income.
So why are people still sliding into your DMs saying “Let’s collab” with no rate, no plan, and no respect?
That’s not a collaboration, that’s someone trying to tap into your platform for free.
You are the talent, the marketing, the production, and the distribution. You’re not “just” a content creator, you’re the entire business.
So act like it.
✅ Set your rates.
✅ Protect your time.
✅ Stop doing free promos for people who don’t bring equal value to the table.
If Kendrick gets $250K for a verse, then you deserve to get paid for every second someone wants access to your body, brand, or audience.
You are the value.
Know it. Own it. Charge it.
A brand is more than a name or a logo—it’s the perception people have of you.
For OnlyFans creators, your brand is the full package:
- Your look (visual aesthetic, style, content quality)
- Your voice (how you communicate, your personality)
- Your vibe (what kind of energy or fantasy you offer)
- Your values (what you stand for, what you don’t tolerate)
- Your reputation (how people talk about you when you’re not in the room)
- Your consistency (what people can expect every time they see your content)
- Your brand is the reason someone subscribes, stays, tips, shares, and remembers you.
It’s not just who you are, it’s how you make people feel. And when done right, it builds trust, loyalty, and demand.